The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: User Experience Design - Mobile / User Experience
iPad Ordering App
Agency: CP+B / Boulder
Client: Domino's Category: User Experience Design - Mobile / User Experience
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: User Experience Design - Mobile / User Experience
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google Category: User Experience Design - Mobile / User Experience
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT Category: User Experience Design - Mobile / User Experience
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150220A
Award:
2015 UX / UI Gold Pencil
Agency:
Qol Devices / New York + R/GA / New York
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150949A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150346A
Award:
2015 UX / UI Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150228A
Award:
2015 UX / UI Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
iPad Ordering App
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150246A
Award:
2015 UX / UI Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION AD
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150418A
Award:
2015 UX / UI Merit Award
Agency:
Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150485A
Award:
2015 UX / UI Merit Award
Agency:
Ogilvy / Paris
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150831A